Queen, if you've been into our Shakopee storefront in the last three years, chances are you've tried on a pair of Back 70 sneakers — and chances are even better that you walked out wearing them. We get it. We carry over 30 styles of these Italian leather sneakers, and they've become one of our best-selling footwear brands since the very first box landed on our shelves. Let's talk about why.

Wait, What Is Back 70?

Back 70 makes Italian leather sneakers that somehow manage to look elevated and feel like you're walking on clouds — which, if you know shoes, you know is a rare combination. We've carried the brand since it first came to the U.S. about three years ago, and we watched it go from "that cute new sneaker brand" to one of the best-selling footwear lines in our entire store. That's not an accident. Women keep coming back for more pairs, more colors, more everything.

So Why Are Women So Obsessed?

The leather actually matters. These aren't synthetic sneakers trying to look fancy. They're made from genuine Italian leather, which means they soften and mold to your foot the more you wear them, instead of breaking down. A good leather sneaker is an investment piece disguised as a casual shoe.

They go with everything you already own. Jeans, dresses, leggings, your favorite Thread & Supply top on a Tuesday — Back 70 sneakers don't demand that you build an outfit around them. They just slide into whatever you're already wearing and make it look more finished.

30+ styles means there's a pair for every version of you. Classic white leather for the everyday uniform. Bold colors and metallics for when you want your shoes to do the talking. Low-tops, platform soles, pops of color on the sole — we've built out a wall of these at the shop because no two queens want the exact same sneaker, and honestly, you shouldn't have to settle for one option.

Comfort you can feel immediately. You don't need a "break-in period" speech from us. Customers try these on in the store and feel the difference the second they stand up. That's a big part of why this became our best-selling footwear brand so fast — comfort sells itself.

How to Wear Them

Here's where Back 70 sneakers really prove their worth — they're not a one-outfit shoe.

Pair them with a great pair of Kut from the Kloth or Risen jeans and a simple tee for your everyday uniform. Throw them on with a sundress in the summer for that effortless, "I didn't try too hard" look that actually took zero effort. Wear them with leggings and an oversized sweater for a coffee run on a chilly Minnesota morning. Or dress them up more than you'd expect with a flowy THML top and your favorite jewelry — sneakers with a nicer outfit is a whole mood, and it's a good one.

Finding Your Pair

Because we carry 30+ styles, picking "the one" can honestly feel like a lot. Our best advice: come into the Shakopee storefront and try a few on. Leather sneakers fit differently than sneakers from other materials, and feeling that first-step comfort in person is half the fun. Not local to Shakopee? No worries — we ship daily, so you can shop our full Back 70 lineup online and have a new pair on your porch before you know it.

Worth the Hype

Three years in, Back 70 isn't a trend we're waiting to fade — it's a staple we've built a whole wall around because our customers keep asking for more styles, more colors, and more reasons to wear sneakers with literally everything. If you haven't tried a pair yet, queen, you're the last one to the party. Come find your pair in Shakopee or shop the collection online. We ship daily, so there's really no excuse.